• Control Groups: An Effective Way to Measure Campaign Success

    5 days ago - By Business 2 Community

    In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren't any factors to test against? Well, that's where control groups comes into to play.
    What is a control group?
    In science, a control group is a term commonly used to describe subjects that receive zero exposure to certain factors. In digital marketing, we use it to describe segments of traffic that receive zero exposure to specific...
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