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Beating Realtor.com, Zillow and Redfin at Their Own Data Game
5 days ago - By RIS Media
Learn How Brokerages Can Leverage Data for Faster Sales
Zillow, Redfin and realtor.com® have all experienced incredible, monopoly-like success because of the way in which they use the data their users give them. They not only track your every click and page visit, but, more importantly, they then harness those insights into customizing and optimizing your experience on their platform.
Consider Zillow's New iBuyer Program
Using Zillow's iBuyer Program as an example: They efficiently take a web visitor from lead to homeowner as fast as anyone in the business.
How?
Using data.
They receive...
Read more ...
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