• As TV giants deemphasize their legacy businesses, it may be time for them to embrace outsourcing sales

    12 days ago - By Business Insider

    Summary List Placement
    If you even just glanced at Disney's complicated reorganization announcement on Monday, despite all the confusing maneuvering, the message was pretty clear. In terms of media, we're a Disney+ company now.
    But if you looked closely, buried at the bottom of the news accounts was a brief mention of which teams ended up controlling ads sales. This for a company that owns the majority of a broadcast network in ABC as well as ESPN.
    Similarly, if you've watched CEO Jason Kilar operate at WarnerMedia, with his no sacred cows mandate, there's little doubt what he cares most...
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