• Why Should Marketers Use Attribution Reporting? Hear from the Experts!

    9 days ago - By Business 2 Community

    One of the most rewarding things for marketers is to see the results of our efforts. Once you start seeing the amount of form submissions and conversions from a specific piece of content you've spent weeks if not months on, you know you're doing your job right.
    Reaching your conversion goals is just one part of the equation, though. The most gratifying part of our job is to see how much revenue the company is getting from each marketing effort, which is what matters most to the executive team.
    But how do you actually show the ROI of your efforts? That's where marketing attribution and...
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