• Search Engine Optimization vs. Pay-Per-Click

    4 days ago - By Business 2 Community

    Reaching the right audience for your startup or small business is not an easy task. And it doesn't matter how great your business is, or how much it will help your future clients if prospects can't find you.
    Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new business tool, etc., they turn to Google. In fact, more than 70% of B2B researchers begin their research with generic Google searches.
    The reality is that without some presence on Google, it's possible your business won't survive very long. To solve this problem, organizations often turn to two...
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