• What If Every Electronic Outreach Cost $.50?

    7 days ago - By Business 2 Community

    PublicDomainPictures / Pixabay
    In the “old days,” , my VP's of marketing used to come to me for approval on major marketing campaigns. In those days, direct mail/direct marketing was still a primary communication channel. Marketing campaigns could be pretty expensive, there was design, printing, postage (they were always stamped because people opened stamped mail more then metered and trashed bulk mail). Getting/developing the right list was critical-it was harder to get good contacts/addresses, and because of the expense, marketing wanted to make sure they were targeting precisely the...
    Read more ...