• How to Plan the Digital Engagement of Your Content Marketing Strategy

    6 monthes ago - By Business 2 Community

    Ar130405 / Pixabay
    Having well-designed content isn't good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help.
    A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Today, it's the greater part of ad spend worldwide - with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. And growing.
    But just as design isn't art and content isn't literature, digital isn't...
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  • Why Recruiting Needs Marketing's Help

    Why Recruiting Needs Marketing's Help

    6 monthes ago - By Business 2 Community

    One of my favourite ways to kickstart conversation at a dinner party is to utter the word, “recruiting” and then sit back. The chances, these days, are pretty good that at least one guest is looking for work or has recently landed, and nearly all of the guests will be eager to contribute their hideous recruiting experiences.
    Let me put it out there that I know recruiting is a tough game. Whether you're an HR manager trying to fill roles on your own or you're a corporate recruiter working with a four-line job description ; even if you're with one of those fancy headhunting firms, this is...
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