• “Good Vibes” Come from a Compelling Story

    7 days ago - By Business 2 Community

    Have you ever wondered what makes any place truly great? What gives San Francisco or 30A in Florida those peculiar “good vibes” that make you want to go and see it for yourself? Is it the business district, the museums and restaurants, casinos-or is it something more?
    The answer to this question lays at the intersection of place-branding and storytelling.
    Great Stories Happen Anywhere
    Lately, there has been an evolution bringing together marketing and “ place making ,” demonstrating that a place's two audiences are actually deeply linked by an underlying essence. Or a “mystique,” if you...
    Read more ...


  • The majority of San Francisco residents aren't fleeing to Florida or Texas, new data shows - they're just becoming suburbanites

    7 days ago - By Business Insider

    Alexi Rosenfeld/Getty Images
    Those who fled San Francisco last year went to the suburbs, the San Francisco Chronicle reports.
    USPS data shows that only a small percentage of people moved out of state.
    Tech elites fleeing the region spurred a narrative that most people are moving to Florida and Texas.
    Visit the Business section of Insider for more stories .
    It's true: people have been fleeing San Francisco since the onset of the pandemic. But while tech luminaries like Elon Musk or Keith Rabois might be migrating to Texas and Florida, it seems that's not the case for most Bay Area...
    Read more ...