• How Bloomscape is expanding beyond houseplants for millennials by using $22 million in VC funding to upend the traditional garden centers at Walmart and Lowe's

    3 days ago - By Business Insider

    Summary List Placement Bloomscape is looking to appeal to a younger generation of gardeners with a new product launched Tuesday that places it in direct competition with home improvement retailers like Lowe's, Home Depot, and Walmart.
    The Detroit-based, direct-to-consumer plant company debuted "Bloom Kits," a selection of outdoor patio plant sets that feature live young flower seedlings, along with detailed instructions for how to care for them. The effort marks the brand's first foray into outdoor greenery after spending its first three years selling houseplants online , and comes on the...
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