• What you need to know in advertising today

    7 days ago - By Business Insider

    Bleacher Report wants to capitalize on the buzzy rise of streetwear culture embodied in brands like Supreme.
    Two years ago, Turner-owned Bleacher Report launched B/R Kicks, an Instagram account devoted to athletes and their shoes. Today the account has 1 million followers and is followed by stars like LeBron James, Kevin Durant, and Justin Timberlake. Now, Bleacher Report is trying to make B/R Kicks into a full-fledged business, starting with its first event, The Drop Up, December 7, which will mimic the limited-edition product release drops that streetwear brands use to build hype for...
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  • With B/R Kicks, Bleacher Report is betting the hype around streetwear can fuel its next business

    With B/R Kicks, Bleacher Report is betting the hype around streetwear can fuel its next business

    7 days ago - By Business Insider

    Bleacher Report wants to capitalize on the rise of streetwear brands like Supreme.
    The Turner-owned media company is building its Instagram account B/R Kicks into a full-fledged business.
    It's starting with a shoe drop and has plans for other events, video, and e-commerce.
    Bleacher Report wants to capitalize on the buzzy rise of streetwear culture embodied in brands like Supreme.
    Two years ago, Turner-owned Bleacher Report launched B/R Kicks , an Instagram account devoted to athletes and their shoes. Today the account has 1 million followers and is followed by stars like LeBron James...
    Read more ...