• Use HubSpot's Topics SEO Tool to Improve Your Content Marketing Strategy

    5 days ago - By Business 2 Community

    If you're a part of the HubSpot community, you probably know a thing or two about the HubSpot CRM's built-in search engine optimization tools.
    Despite its three years on the marketing playing field, there's one HubSpot SEO feature that not everyone's privy to or utilizing: the Topics tool.
    Data shows that topic clusters are helping marketers achieve incredible organic ranking boosts, all while organizing their blogging calendars-and with a quick walkthrough on HubSpot's Topics functionality, it's our hope that you can too.
    In this post we'll introduce you to the tool, explaining a little...
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  • Insurance startup Lemonade parts with its top marketer after just over a year

    Insurance startup Lemonade parts with its top marketer after just over a year

    5 days ago - By Business Insider

    Summary List Placement Insurance startup Lemonade has parted ways with CMO Jeff Brooks after just over a year.
    A spokeswoman confirmed Brooks is no longer with Lemonade. She said Lemonade is not looking for a new CMO but declined to elaborate. Brooks did not respond to requests for comment.
    Lemonade, which is based in Tel Aviv and New York, sells insurance to homeowners, renters, and pet owners online and interacts with customers primarily through AI-powered chat bots. Like fellow insurance startup Dayforward , Lemonade handles all of its advertising and media-buying in house .
    Brooks...
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