• 3 Must-Dos to Demonstrate *True* Inclusion and Diversity in Your Marketing

    2 days ago - By Business 2 Community

    The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact with ad campaigns.
    Image Source
    Although the words ‘inclusion' and ‘diversity' create the image of an umbrella covering a wide audience, efforts to diversify marketing strategies must be fine-tuned to...
    Read more ...


  • Top Social Media Changes in 2021: Are You Ready?

    3 days ago - By Business 2 Community

    If you've noticed a slowdown in your engagement or you simply want to know what's on trend for your social pages, I'm sharing the top social media changes for 2021.
    Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, relevant content to increase engagement.
    These changes include enhancements to social trends, algorithm updates, new tools, and enhanced strategies that span across customer acquisition and engagement.
    Most Important Social Media Trends for New Year
    Many social platforms announced new...
    Read more ...