• How to Create Cohesion Between In-House and Agency Teams

    5 days ago - By Business 2 Community

    Flexibility. Sounds like a buzzword, but in the marketing department of a startup, it's a necessity - especially when it comes to creative talent. In the early stages of a business, needs change quickly. One week you're neck-deep in branding, and the next you're on social media and strategy. If you bring those jobs in-house right away, you risk not having enough work for employees long term, and letting people go is hard on you and them. Outsourcing projects to an agency gives you access to the talent - but without all the strings.
    Plus, startups often don't have the budget for a large...
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