• How Discord went from gaming haven to sneaker cook group hotbed, where resellers charge fees to share their secrets for cracking the $2 billion resale market

    27 days ago - By Business Insider

    Summary List Placement It was only a matter of time before the sneakerheads took over Discord.
    As a haven for interest-driven subcultures like hip-hop, e-sports, and programming, the messaging and audio communications platform valued at $3.5 billion is built for fostering communities. And in the sneaker world, community is everything.
    "I would say that we've noticed a handful of sneakerhead communities starting to pop up within the last few years," said Mallory Loar, Discord's manager of community and social marketing. Loar, who has been at Discord for four years, has had a front-row seat...
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