• Direct Mail Matters

    6 days ago - By Business 2 Community

    MikesPhotos / Pixabay
    Are you trying to think outside the social media or digital advertising box lately? I have news for you. year after year, direct mail works better.
    It should really be no surprise in today's hyper-digitized market that receiving a piece of actual paper mail-a handwritten letter, a flyer, a postcard-is now as uncommon, meaningful, and as memorable as getting an e-mail was back in 1992.
    And people respond to it. That was the idea, anyway, when campaign teams in the recent midterm elections decided to use leftover election funds to fill out thousands and thousands of...
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