• What's In a Brand? When and How to Rebrand Your Business

    9 days ago - By Business 2 Community

    When William Shakespeare wrote his famous ‘What's in a name' line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel washing powder, we have lots of brands pointing back to Shakespeare's massive legacy but at the same time proving that he was not so right. Names are important, and brands especially so.
    Why branding matters
    We at Lemon.io know first hand that a good brand matters. There are hundreds of great products out there that did not survive the competition...
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