• Want to go viral? Influencers won't be much help if you're trying to spread a complex idea

    3 days ago - By Fast Company

    Research from the University of Pennsylvania finds that new and provocative ideas emerge at the edge of networks, from people with fewer contacts and little obvious pull.
    Marketing and public relations gospel has long banked on the idea that simply reaching the well-connected people at the centers of social networks will create success. If you can just get your brilliant innovation to Kevin Bacon, then virality and riches will follow, right?
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