• Brand Positioning Statement - Foundation for Your Marketing Strategy

    3 days ago - By Business 2 Community

    What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed. And having an effective brand positioning statement can make your marketing much easier.
    What is a brand positioning statement?
    A brand positioning statement describes what your business does and what makes you different to those you serve. It should highlight the way we want customers to think and feel about our business through their...
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  • Valuable Marketing Tips For Small Business Owners

    Valuable Marketing Tips For Small Business Owners

    3 days ago - By Business 2 Community

    As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand.
    Understandably, small businesses sometimes do not have the funds to indulge in hiring a marketing team or dedicated marketing staff. If you find yourself in this position, don't worry; there is plenty you can do to jumpstart your brand's online image.
    How To Develop Your Small Business Marketing Strategy
    First and foremost, you need to define your audience. Who will be interested in your product or...
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