• How Jaanuu is positioning itself as the 'Nike of scrubs' and taking on competitors like Figs in the fast-growing $10 billion medical apparel industry

    2 days ago - By Business Insider

    Summary List Placement Jaanuu has its sights on becoming the "Nike of scrubs" within the rapidly growing $10 million medical apparel market.
    Jaanuu - a name derived from the Hindu word for "life" - was founded in 2014 by the brother-sister duo Shaan Sethi and pediatrician Dr. Neela Sethi Young. The pair spotted an opportunity to liven up the stilted medical apparel market by developing fashionable designs for scrubs that "focused on the intersection of sport, empowerment, technology, and style," Sethi said.
    The company has seen significant growth in the past two years, tripling its revenue...
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