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Ban “Corporate Glamour Charts”!
12 days ago - By Business 2 Community
I was reviewing a presentation a client was preparing for a critical customer meeting. It looked exactly like the thousands of presentations I've seen. After the title and agenda chart, came a whole series of “corporate glamour charts.”
You know what these are-we've all inflicted them on our customers/prospects, and had them inflicted on us. These are the bragging charts. They are the charts where we want to tell the customer how great we are. They always follow the same format. Usually some data about how big we are, how many people we have, our global locations, and all the awards we've...
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