• This is Amazon's next big streaming bet

    5 days ago - By Fast Company

    With ‘Citadel,' an ambitious series headlined by Priyanka Chopra Jonas that will spawn local spinoffs, Amazon is investing in interconnected storytelling on a global scale.
    A few years ago, not long after she took the helm of Amazon Studios, Jennifer Salke pitched an idea that she thought could set Amazon apart as a streaming destination. Salke envisioned an ambitious flagship series that could spawn local spinoffs and satellite shows to draw in a global audience across countries like India and Italy. But she needed to recruit show creators who could take that format and run with it-which...
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