• 5 questions startups should consider before making their first marketing hire

    10 days ago - By Tech Crunch

    Jamie Viggiano
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    Jamie Viggiano is the chief marketing officer at FUEL Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses.
    “Who should my first marketing hire be?”
    This is the most common question I've received since starting as Fuel's CMO, and for good reason. Your first marketer will have an outsized impact on team dynamics as well as the overall strategic direction of the brand, product and company.
    The reality is that anyone who excels across all marketing functions is a unicorn and nearly impossible to...
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