• Why Gmail's Promotions Tab Is Your Friend

    One year ago - By Business 2 Community

    When Google announced tabs within Gmail back in 2013, marketers knew that they were going to have to think differently about how they connected with email subscribers within this particular inbox.
    Paired with the growing noise within the inbox ( 121 emails received per day is the average), they started asking questions like, “What can we do to fix this?”
    It turns out that there's no one-size-fits-all “fix.” But there have been numerous tactics and approaches deployed that are aimed at getting out of the promotions tab and back into the primary email inbox.
    Let's look at some of the insight...
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