• Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

    9 days ago - By Business 2 Community

    In the last decade, the growing adoption of e-commerce has been swift-and ruthless. Huge retail market players like Best Buy and Toys R' Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result of not embracing e-commerce early in its wave, they are also now competing with e-commerce giants like Amazon and Alibaba who sell the same or competing products online.
    Traffic drought in physical stores could be attributed to the rising number of purchases made over the internet for certain customer and product segments. For some, the...
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