• ECommerce Shopping Gets Personal

    11 days ago - By Business 2 Community

    Today's shoppers has choices online and it is up to the companies behind the products to serve the personalized eCommerce needs in the modern marketplace. While shopping, 71 percent of consumers were frustrated that their experience was impersonal. But scaling customization to a large scale is challenging. Product Configurators may be the solution.
    Between 2015-2018, the desire for customized products grew by 2.4 times. It seems like customization is the way to go. Breaking it down, there are four approaches to customization.
    Adaptive. This is standardized products designed to fit many...
    Read more ...