• Estée Lauder just agreed to acquire Deciem, maker of The Ordinary, valuing the company at $2.2 billion. The deal is part of the cosmetic giant's growth strategy in the evolving beauty landscape

    10 days ago - By Business Insider

    Summary List Placement Estée Lauder is acquiring the company behind skincare brand The Ordinary, though the deal is anything but.
    The cosmetics giant will acquire a 76% stake in Deciem, which owns the brand, building on Lauder's existing 29% stake in the business, WWD reported Tuesday. When it closes, the deal will become the largest in Estée Lauder's history, valuing Deciem at $2.2 billion, WWD said.
    Deciem's sales almost doubled in 2020 to $460 million, a feat it accomplished selling mostly low-priced skincare items through The Ordinary brand such as toner, serums, and concealer. Many of...
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