• You don't need to go to the theater this weekend to see Scorsese's new film

    9 days ago - By Fast Company

    The movie Goncharov has come to life on social media, complete with posters, a star-studded cast, a fleshed out plot, and a dedicated fandom. The only catch? The film doesn't actually exist.
    Remember that old Martin Scorsese movie, Goncharov? From 1973, with the Russian and Italian mobsters duking it out in Naples? If you don't, that's because it was never made-but the internet would tell you a different story. The made-up film exploded in popularity this week on Tumblr and Twitter, where users have constructed media and fandom around a movie that never existed in the first place.
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