• Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

    9 days ago - By Business 2 Community

    For a tradition that only dates to 2010, you have to hand it to Small Business Saturday .
    The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community.
    And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year.
    But why is Small Business Saturday so important? And why should small businesses focus so much time and energy getting it right?
    Though overshadowed by Black Friday...
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