• How Value and Value Creation Evolves

    1 day ago - By Business 2 Community

    It's imperative that we continue to evolve our thinking on value and value creation.
    Way back, in the old days, we created value for our customers by educating them about new products and solutions. The way customers learned about new things and how they might solve problems or addressed new opportunities was largely interactions with sales people. The value we created was educating them about products and services. Sales people used to be the primary source of information and learning, offering customers a view of what was going on both in and outside their companies. Customers didn't...
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