• HBO Max's 'Friends' reunion drove more sign-ups than any of its other releases this year, new data suggests

    11 days ago - By Business Insider

    Summary List Placement It looks like HBO Max's "Friends" reunion special was a massive hit for the WarnerMedia streaming service.
    "Friends: The Reunion," which debuted May 27 after a year-long delay due to the pandemic, drove more sign-ups to Max in its opening weekend in the US than any of Warner Bros.' new movies so far this year, according to the analytics company Antenna.
    Antenna pulls data from a variety of opt-in panels like budgeting apps to track purchase and transaction data, not including free trials.
    Last year, WarnerMedia announced that all of Warner Bros. 2021 movies would be...
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