• 4 Common B2B Product Launch Missteps and How to Sidestep Them

    8 days ago - By Business 2 Community

    A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research.
    According to the Market Research Association, only 40% of developed products make it to market, and of that 40%, only 60% will generate any revenue. While some of that may have to do with the product itself, the way you launch a product is a factor in its performance. We'll look at common missteps made in planning product launches and how to avoid them.
    1). Do Your...
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