• Digital Marketing Funnel: How To Create Content For Every Stage

    2 monthes ago - By Business 2 Community

    When marketers craft a digital marketing campaign, they typically perform a crucial step: mapping out content for each stage of the marketing funnel. Simply put, a marketing funnel is a series of steps a person takes in his or her journey towards becoming a customer.
    Think of the last time you bought a product or subscribed to a software service online. What steps led you to make the purchase? What content informed your decision, and what finally convinced you?
    Chances are you were exposed to various types of content produced by the company before you became a customer. Maybe you searched...
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