• Daily Crunch: Google swears off ad-tracking

    1 month ago - By Tech Crunch

    Google says it's focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021.
    The big story: Google swears off ad-tracking
    While Google had already announced it would be phasing out support for third-party cookies in Chrome, it went further today by declaring that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
    In fact, Google's David Temkin argued in a blog...
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  • Google ends sale of ads using individual web tracking data

    Google ends sale of ads using individual web tracking data

    1 month ago - By Stl Today

    LONDON - Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry.
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