• What Google's anti-tracking moves mean for advertisers

    1 month ago - By Business Insider

    Good morning and welcome to Insider Advertising for March 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on: What Google's anti-tracking moves mean for advertisers. The big ad accounts up for grabs. E-commerce M&A. If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media. Tips, comments, suggestions? Drop me a line at LJohnson insider.com or on Twitter at LaurenJohnson.
    Google CEO Sundar Pichai.
    JOSH EDELSON/Getty
    Google's move away from targeted advertising threatens to upend marketers' scramble to save digital...
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  • Google's move away from targeted advertising threatens to upend marketers' scramble to save digital ads

    Google's move away from targeted advertising threatens to upend marketers' scramble to save digital ads

    1 month ago - By Business Insider

    Summary List Placement Google sent shockwaves through the advertising industry on Wednesday when it announced that it would stop tracking individual users as they browse the web.
    Google was already planning to strip third-party cookies from its Chrome browser that advertisers use to target and measure ads by next year. It now plans to wipe out any tracking or tools that identify people that advertisers use to pinpoint ads at specific audiences.
    "People shouldn't have to accept being tracked across the web in order to get the benefits of relevant advertising," David Temkin, director of...
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