• What is Click-to-Open Rate in Email Marketing?

    6 days ago - By Business 2 Community

    When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and customers can comfortably read the email, whether on their desktop or mobile device.
    The cool thing about email marketing is that you can get all kinds of data and insights about your customers through email reports. Every campaign you send has the ability to provide certain nuggets of data that show an idea of what readers like in your email and...
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