• THE MOBILE CHECKOUT BENCHMARK REPORT: How Amazon, Target, and other top e-tailers rank on checkout features that drive conversion

    6 monthes ago - By Business Insider

    This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here .
    Mobile commerce isn't just the future of online shopping - it's absorbing more and more e-commerce in the present. Business Insider Intelligence projects m-commerce will account for nearly 40% of US online sales by 2023, totaling $447 billion. And 49% of shopping traffic from November 1 through December 6 in 2018 went through smartphones, according to Adobe.
    Despite its popularity, m-commerce faces serious conversion issues that retailers need to improve on. In North...
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