• What Percentage of Total Revenue is Spent on Marketing?

    8 monthes ago - By Business 2 Community

    There are a lot of different ways that people will ask the question posed in the headline to this post.
    What is your marketing ROI ?
    What is your marketing contribution?
    How efficient is your marketing spend?
    And depending on who you are, and what your company norms are, you may answer the question in a variety of ways. Some companies prefer to see marketing spend expressed in cost per customer acquisition terms. Others want to know how much revenue is generated for every dollar spent on marketing.
    But one core metric that every marketer and business should know is how much money you're...
    Read more ...