• Chipotle's CMO reveals why it's running its first Super Bowl ad, how it's taking more advertising in-house, and how it's preparing for the ad targeting clampdown

    1 month ago - By Business Insider

    Summary List Placement Even as regulars like Coca-Cola and Pepsi are steering clear of the Super Bowl this year, Chipotle is making its debut on what is one of the biggest advertising stages for a brand.
    Chipotle will run its first Super Bowl commercial during the second quarter of the game.
    The 60-second spot will promote Chipotle's initiatives including reducing carbon emissions, preserving water resources, and supporting local farmers and builds on its recent efforts like the "Real Foodprint," a tracker that lets people measure the environmental impac t of their orders.
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  • Chipotle is running its first-ever Super Bowl ad after a strong year that defied expectations

    Chipotle is running its first-ever Super Bowl ad after a strong year that defied expectations

    1 month ago - By Business Insider

    Chipotle Mexican Grill
    Chipotle will launch its first-ever Super Bowl commercial during the game's second quarter.
    The 60-second advertisement poses the question "Can a Burrito Change the World?"
    Chipotle's resilience and ability to adapt throughout the pandemic has allowed its business to boom.
    Visit Business Insider's homepage for more stories .
    This year, Chipotle will launch its first-ever Super Bowl commercial during the second quarter of the game. The 60-second ad is titled "Can a Burrito Change the World?" The commercial follows a young boy who asks the titular question, while...
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