• Too Much Data? 4 Ways to Shift From Data to Insights

    4 days ago - By Business 2 Community

    Although big data was widely welcomed as the answer to every business-related question, the reality hasn't been quite so simple. It could be said that today's enterprises are suffering from a surfeit of data, but a lack of insights.
    Businesses today gather data on literally everything, from social media mentions to the Google queries that brought visitors to your website, the precise GPS coordinates of your supplies and deliveries to the relative popularity of different colors of T-shirt, and including inventory levels and conversion rates along the way.
    They say data is the new oil, but...
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