• 4 Effective Ways to Market to Gen Z

    8 days ago - By Business 2 Community

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    In recent years, there's been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of consumers dubbed Gen Z? If that's not the case, it's high time you start paying attention to their unique buying habits and attitudes and learn ways to market to Gen Z.
    Gen Zers, or those born after 1995, represent an estimated 72 million teens and young adults. To date, this cohort represents $44 million in estimated buying power , and by 2020, they will constitute 40 percent of all consumers. But despite the...
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