• DTC brands are shaking up retail by providing great customer experience - here's how big brands like Mastercard and MetLife are fighting back

    7 monthes ago - By Business Insider

    Direct-to-consumer brands are shaking up not just retail and advertising , but also the customer experience.
    Legacy brands including Mastercard and MetLife to Marriott are responding to the threat by appointing chief experience officers to build closer relationships with customers.
    The role goes beyond the traditional chief marketing officer function to include areas such as growth, innovation and user experience.
    As new direct-to-consumer brands like Dollar Shave Club, Warby Parker, and Casper upend categories from eyeglasses to mattresses, legacy brands are rethinking not just how they...
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