• The celebrity hype machine collides with crypto hysteria. What could possibly go wrong?

    2 days ago - By Fast Company

    Celebrities like Spike Lee are pitching crypto-related brands. It doesn't do the industry any favors.
    Three decades ago, Spike Lee said, “ It's gotta be the shoes! ” As the iconic character Mars Blackmon, Lee made Nike's Air Jordan ads a cultural phenomenon. The premise was simple: Michael Jordan, arguably the best basketball player ever, used these shoes and put his name on them, so if they were good enough for him, they were definitely good enough for you.
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