• Agencies scramble for billions in ad dollars

    8 days ago - By Business Insider

    Summary List Placement Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.
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    This week:
    Ad billions in play
    Microsoft, news savior?
    Trump's enablers
    Ad budgets up for grabs
    Billions in advertising will be up for grabs this year as brands that held back on changing their ad agencies last year restart the process, Lindsay Rittenhouse and Patrick Coffee report .
    Their findings shows a few trends about advertising right now:
    Agencies aren't dead, despite all the noise...
    Read more ...